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Phillips & King Introduces New Brand and Digital Strategy

Phillips & King rolls out a bold new look and announces launch of a digital platform that will modernize the B2B tobacco and related wholesale categories.

(January 2022) Phillips & King International, Inc. is kicking off 2022 with a new brand identity and the announcement of a forthcoming new wholesale e-commerce platform. A distributor of thousands of diverse products since 1906, Phillips & King has a long, successful history serving independent and small chain convenience, tobacco, and liquor retailers across the United States.

Phillips & King is unveiling a new brand identity to mark the beginning of the next chapter in the company’s story. A contemporary refinement of the company’s “shield and knight” badge, the new logo signifies its mission to modernize the business, while paying homage to the equity earned over their 116-year heritage.

Phillips & King has embarked on a complete digital transformation of its business to better serve the evolving needs of its retail customers and brand partners. Over the course of this year, the company will be launching a host of enhancements to its business, including a new web platform expected to launch in early Q2 that will make it easier than ever for stores to discover and stock the products that consumers want most. Phillips & King will also be greatly expanding its product and category assortment to give emerging brands the ability to reach more buyers— and give stores access to the best new products on the market.

“The future of B2B wholesale commerce is both digital and highly-personalized,” says Jason Carignan, President of Phillips & King. “Our new web platform will enable us to more easily connect buyers and sellers across the industry and offer a more expansive array of products and categories- all while improving the personal connection our sales teams have with customers. We believe that retailers should be able to manage their entire business with ease from their mobile device and have access to business intelligence— and expert guidance— that helps drive inventory-buying decisions. This new platform is the first step in our quest to helping stores thrive in the new retail reality.”

To get an extensive first look at the new Phillips & King brand identity, those attending TPE 2022 can visit booth #4081 at the show, happening in Las Vegas, Nevada, January 26 – January 28, 2022. Visit phillipsandking.com for more information and to experience the future of business.